
OUR MISSION
FIND YOUR WAY NORTH®
Igniting Conversation, Driving Change
Our apparel acts as a catalyst to start the conversation and challenge the stigma surrounding mental health and homelessness.
Proudly supporting Black Dog Institute and Backpack Bed for Homeless, we are unwavering in our commitment to breaking down these barriers.
You're not just wearing apparel - You're wearing APPAREL WITH A PURPOSE
Through donating 10% of proceeds from EVERY purchase, we aim to aim to make a difference in the lives of those we meet and to the many individuals we may never meet.
FIND YOUR WAY NORTH® conceptualises finding your way up when you feel there is no way, one conversation at a time.
We founded FIND YOUR WAY NORTH® as we personally, or a loved one, has at one point been a statistic.
Did you know:
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45% of Australians aged between 16 and 85 will experience a mental health disorder in their lifetime (1).
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On any given night, 122,494 people in Australia are experiencing homelessness (ABS Census 2021) (2).
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Homelessness is not just defined as sleeping on the streets (this equates to approx. 6.2%). The majority of homelessness is unseen - individuals in crisis accommodation, couch surfing etc.(3).
(1) Black Dog Institute, teamblackdog.org.au
(2) Homelessness Fact Sheet 2023, www.homelessnessaustralia.org.au
(3) Homelessness Fact Sheet 2023, www.homelessnessaustralia.org.au


TRACK DONATIONS:
To ensure the full 10% reaches the noted charities we will be remitting funds monthly. Yes, there are awesome e-comm businesses out there who take the stress out of remitting funds and would help track our impact, but this is an extra cost that cuts into what we are trying to achieve. So, we have decided manually updating our progress below will be more than sufficient.
Since May 2024, we have donated:

$1700.00
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